Acccount Management
Building powerful relationships between products and consumers is a 24-7 business. It takes constant drive. And total dedication. Our Account Management Team serves as the conduit between our Client-Partners and the full range of services RPM provides. They are the brand stewards. Committed to a seamless collaboration that will compete in the marketplace more forcefully. Balancing long-term branding needs with sales-driven results. They're the specialists who tap into the complex relationship between consumers and brands. Your business becomes our business. Your goals are our goals. And we succeed only when our Client-Partners succeed. It's the simple ruler by which we measure our achievements.

Brand Identity
When thoughtfully distilled and orchestrated, a cohesive identity strategy becomes a powerful advantage. At RPM, we believe your brand is everything. It is our CREED. Enabling our Client-Partners to achieve the five essential objectives.

Coherence:
We reaffirm the brand promise in all we do and say.
Relevance:
Always resonate with the needs of our target.
Esteem:
Continue to build value by meeting and exceeding consumer expectations.
Energy:
Make sure the brand remains current, responsive, and innovative.
Differentiation:
We create preference for your brand by standing out in the marketplace.

Creative Services
It all starts with a blank page. It's a formidable environment that separates great from everything else. It's where imagination takes flight. Where a few words become a mantra. A place in which color and shape form unforgettable icons. It's the idea that becomes bigger than life. A beginning where a brand becomes a brand. And solutions spring forth. This is where the RPM Creative Team rises to every challenge. Where we produce the advertising that truly stands apart. From traditional mediums to marketing innovations still out on the horizon, it always begins with a blank page. And the power of the big idea.

Digital Marketing
Every day and every hour. Right now in fact, your customers are engaged in the Digital Marketing matrix. With services like search engine optimization and search engine marketing, social networking, banners with behavioral and contextual strategies, as well as digital sponsorships and utilization of syndicated research in tactics development, we can find, understand, serve and keep your target audience engaged. Because at RPM, we see these as critical elements in a successful marketing program. We define the goals and needs of every Client-Partner to use technology more effectively. Then we provide the latest in digital creative and design, site-map development, metric-setting and tracking, database maintenance, offer matrix development, as well as analytics and KPI. We have the experience to get you plugged into this ever-evolving world.

Direct Marketing
As part of an integrated approach that leverages our
Client-Partner's brand, RPM can develop Direct Marketing that speaks to each targeted consumer segment with relevant messaging and incents the desired action. Using an innovative process where we determine key insights and motivators, establish goals, and build in metrics for analysis, we create multi-tiered campaigns that integrate with our Client-Partner's general branding efforts. It's an all-encompassing approach that includes everything from research and strategic planning, to information acquisition, data analysis and mining, predictive customer modeling and mapping, database management, and campaign evaluation. All culminating in Direct Marketing solutions that are dynamic, inventive, and always results-driven.

Media Strategy, Planning and Buying
Everything we do begins with the essential ability to think like the consumer. Only then will your message be delivered to the right people, at the right time, in the right way. Ensuring that awareness becomes knowledge. And knowledge turns into action. With the consumer more in charge of how and when they receive your message, it's critical that your target's media patterns are understood. It's a process we call Communication Channels™.
A strategy development tool created by our Media Team that not only connects products or services to your target, it bonds your brand with different lifestyles and lifestages. We can be more precise than ever before. Our planners and buyers can define exact consumer locations, exact characteristics, and exact behavior with extraordinary statistical certainty. That way, we plan smart. Buy smart. Track smart. And respond to consumer actions with rapid-fire adjustments to maximize budget effectiveness while gaining the greatest ROI.

Point of Views





The power of social media
An ever-evolving medium with boundless potential.

There is no doubt, the emerging landscape of virtual communities, social networks and viral communications offer unlimited opportunity for marketers. From online players including MySpace, Facebook, LinkedIn and Bebo to mobile communications such as text messaging, smart phones, and micro-blogging, these interactive mediums allow brands to talk to their customers like never before. Add in file sharing sites like YouTube, Flickr, Photobucket and iTunes, and the messaging possibilities become endless.

At RPM, we believe with the right strategy, social media can be a powerful tool for our Client-Partners. It offers a chance to have a living, breathing conversation with a very specific target. We can create an active dialogue in which to connect with people. Whether in a queue of potential "friends," as a contributor to an existing group, as a source for important information, or simply as an advertiser, social media is the ultimate on-going dialogue between brand and consumer.

Starting with a strong message, a dynamic website with plenty of consumer-desired information, and a dialogue-oriented mechanism where customers can review and respond, there are so many extraordinary ways in which a marketer can participate and communicatewithin the user-generated world. From exciting product demonstrations on YouTube, to rave reviews on Yelp, we can shape and even lead the conversation taking place in these virtual communities. With the right planning, control, and constant supervision, these efforts can be remarkably successful.

The future of advertising
We must be more engaging, multi-channeled, and targeted.

The world of advertising has been forever changed by the internet. And although most marketers consider its applications revolutionary, it's actually evolutionary by its mere existence.

With the internet, we can produce better results through identifying ads and offers. Just like direct response. We can place static ads. As we do with newspapers and magazines. We research information with unprecedented convenience and speed. Instead of visiting the library or going store to store to gather data. We socialize with friends and network with professionals online. But of course, people have been doing this "offline" for as long
as we've been on the planet. In reality, the internet is a convergence of already existing communication models. With one big difference.

The consumer is now in control of when and where they receive information. This presents new challenges. But nothing we haven't faced in some form before.

We must be more engaging. So people can embrace our products and services as part of their lifestyle while clearly differentiating ourselves in a busy and complicated marketplace. We must be multi-channeled where we reach consumers with effective and variedmediums which work synergistically, using the characteristics of each medium to best communicate our message. And finally, through new technologies like online behavioral targeting and addressable television, we must be more targeted for maximum ROI.

Ultimately, online can no longer be considered a discrete and standalone medium. It's part of a mix in a much more complete and diversified advertising matrix. For those marketers with vision, the internet has truly become a dynamic new tool for improving your business.

Public Relations
In the ongoing conversation with consumers, Public Relations can be a potent tool in a well-rounded dialogue. Employing a well-integrated public exposure strategy will create additional opportunities to connect with consumers. Because every interaction is another chance to make a more meaningful impact on the bottom line.




We can analyze public sentiment and design an effective plan to ensure a positive image and maintain favorable consumer opinion. Every touch-point is identified. From press statements to public speeches and interviews, we can create everything you need for maximum exposure. We'll leverage our well-established media relationships. And develop sponsored publicity events including concerts, contest, exhibits and symposiums, sporting events, and charity galas that will garner the attention your brand deserves. All to better shape the way the public responds to your product or service.

Promotions
We employ a multi-disciplined philosophy we call Blue Chip Retail Advertising. It's a belief that a strong brand and the on-going need to drive sales are not mutually exclusive. And promotions play a key role that links long-term growth with immediate impact. It's how we get consumers to experience your brand in ways that's intriguing and relevant. From strategic sampling to product demonstrations, innovative point-of-purchase, event marketing, mobile tours, tradeshows and pop-up stores, we develop cutting-edge promotions that enhance your brand. We'll incite trial. Produce short-term sales. Drive repeat business and increase customer loyalty. We'll execute even the most dynamic promotions across a targeted array of consumer touch-points. Always building equity and delivering the instant return you need.

Strategic Planning and Research
At the heart of every great brand is a well laid plan created from vision and insight. This is where the RPM Team truly rolls up its sleeves and gets down to the hard work of uncovering the valuable information essential in divining the right course of action. We use our proprietary 7-Step Strategic Planning Protocol™. A unique tool that lays the foundation for sound strategic development and effective implementation. After identifying your brand's strengths, weaknesses, opportunities, and threats, we conduct a complete brand audit so we can develop a plan that builds equity while driving action. A creative platform is established based on market perceptions, solid strategy, and answering the fundamental questions facing every brand. And because we believe every plan should be measurable, we always provide clear metrics for success. Constantly employing different research methodologies to find hidden opportunities and ensure an optimal marketing strategy.